Brand Lead Hemophilia and Rare Disease

Job Description

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge. Job Description Objective Create and implement a comprehensive strategy to drive sustainable patient access to Takeda medicines related to the brands, in close collaboration with other functions. Continuously maximize patient benefit by improving the awareness, diagnosis, standard of care, and optimizing the duration of treatment. Develop a clear value proposition of the products and disseminate the value messages to relevant stakeholders. Effectively translate the strategy into tactics for the field team and support and monitor the implementation. Activities and Responsibilities 1. Develop brand strategy, promotional campaigns and tactical plans including sales forecasting and promotional budget planning. 2. Lead the cross-functional local teams, including coordination in developing brand plan, monitoring, analysis, and support the execution of tactical plan by every cross-functional teams. 3. In depth understanding of Indonesia Healthcare System and the role of multiple stakeholders within in order to create sustainable innovative access program for patients 4. Monitoring products performance and external environment, including taking corrective action if required in order to ensure growth of the brands and meet business objectives. 5. Plan, monitor, and control brand budgets and expenses, manage and prioritize use of resources and marketing activities align with Product Prioritization from company. 6. Regularly conduct market, pricing and competitive analysis by customer segment and recommend strategies in order to improve positioning in the market and generate new ideas to meet customer needs. 7. Run market research programs and market insights for responsible brands and monitors/anticipates market development as business needs. 8. Engage with KOL/Key Customers and identify market insights and opportunities through customer interactions. 9. Demonstrate high level of Product Knowledge and Therapy Area Knowledge under responsibilities. 10. Ensure all brand strategies and activities are in line with internal SOPs and Code of Conduct Guidelines Job Specification 1. Min. Bachelor degree in Life Science (Pharmacy, Medical Doctors, Biomedical, or other related medical-disciplines) 2. Min. 3 years of marketing experience within pharmaceutical industry, including solid 2 years in product marketing/brand management in Rare Disease/Hemophilia/Oncology. New product launching experience in Rare Disease/Hemophilia/Oncology is preferred. Experience in Gastro TA will be good. 3. Demonstrated skills, knowledge and experience in the design and execution of marketing strategy and communications. 4. Strong analytical skills, creative, innovative, strategic thinking, organizational and personal sales skills. 5. Able to work in a team with multi-stakeholders with good communication skills 6. Fluent in English with good interpersonal skills 7. Digital/Technology Savvy Locations Jakarta, Indonesia Worker Type Employee Worker Sub-Type Regular Time Type Full time

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